Gen Z are the most sought-after and difficult to reach demographic. Traditional strategies around sponsorship, marketing, content delivery and fan engagement aren’t fit for purpose to cut through to the next generation. Hear from leading sports properties and pioneering platforms on what they’ve already learned from speaking with Gen Z and how they’re evolving their approach to targeting the sports fan of the future.

Catch-up on the Generation Z event that took place on 16 March 2022.