6 December: 15:00 – 16:15 GMT | 10:00 – 11:15 EST
Major sports properties that have harnessed the power of big data and analytics have experienced game-changing results, both on the playing field and in the boardroom.
Join Deni Batchvarova from TKO, premium sports and entertainment company, as she talks about how they use advanced analytics to transform all aspects of their operations, from marketing to fan engagement and ticketing. Then, take a deep dive into how analytics can be used in sports from fan engagement, to player analytics, to stadium revenue, and everything in between. Learn how the Alteryx Analytics Cloud Platform and the Snowflake Data Cloud are enabling businesses across the sports ecosystem to break down data silos, improve decision making, and predict sports outcomes.
Talking points include:
- What role has data and analytics played in the UFC-WWE merger into TKO?
- What roles are AI, cloud and data collaboration playing in sports analytics?
- How can sports organisations apply this approach to unlock the power of data?
Fanalytics: Using data to supercharge sports fan engagement
Deni Batchvarova
EVP, Strategy & Corporate Finance
Deni Batchvarova
EVP, Strategy & Corporate Finance
Ed Dixon
Deputy Editor
Ed Dixon
Deputy Editor
Leveraging analytics for sports business success
Maddy Want
VP Data
Maddy Want
VP Data
Jared Dent
VP, Product Marketing, Data Strategy & Marketing Operations
Jared Dent
VP, Product Marketing, Data Strategy & Marketing Operations
Amanda Weiner
Managing Director, Digital Media and Ticketing
Amanda Weiner
Managing Director, Digital Media and Ticketing
Alan Jacobson
Chief Data & Analytics Officer
Alan Jacobson
Chief Data & Analytics Officer
Bill Stratton
Global Head of Media, Entertainment & Advertising Vertical
Bill Stratton
Global Head of Media, Entertainment & Advertising Vertical