Although the predicted acquisition of live sports rights hasn’t shifted over to social media platforms as anticipated their role in sports can’t be overlooked. Whether being used as a second screen mechanism during live broadcast or a medium to share highlights and original content everyone in sports needs to have a layered social media strategy for connecting with today’s modern fan.
Catch up on the Social Media in Sports event which took place on 22 – 23 July.
In partnership with
Digital Renaissance: Embracing the power of social content creators in sports
22nd Jul | 13:00 BST
Dev Sethi
Head of Sports
Dev Sethi
Head of Sports
Straight from the source: How to quantify data from fan engagement on social media
23rd Jul | 14:00 BST
Dan Ginger
SVP, Marketing & Business Development
Dan Ginger
SVP, Marketing & Business Development
Scott Tilton
Co-Founder & CEO
Scott Tilton
Co-Founder & CEO
Reaction time: Best practices for using social media to respond in real time to live sports
22nd Jul | 16:00 BST
Jonathan Anastas
Chief Marketing Officer
Jonathan Anastas
Chief Marketing Officer
Stuart Cope
Head of Digital
Stuart Cope
Head of Digital
Attention swarm: Reinventing the social playbook with TikTok
22nd Jul | 15:00 BST
Harish Sarma
Global Head of Strategic Partnerships & Corporate Development
Harish Sarma
Global Head of Strategic Partnerships & Corporate Development
Nick Cicero
VP, Strategy
Nick Cicero
VP, Strategy
Joe Pecchia
General Manager, Marketing & Content
Joe Pecchia
General Manager, Marketing & Content
Bleacher Report: UGC and giving voice through social media
22nd Jul | 14:00 BST
Julian Patterson
Senior Director, Social Strategy
Julian Patterson
Senior Director, Social Strategy