Social media is a centrepiece to a well-run sports strategy and its big business. Whether its growing, engaging or monetising your audience, social media platforms are a powerful tool and SportsPro’s Insider series will be sharing insights from the leading businesses using social media to achieve their goals. Hear from Wimbledon as they break down their social media strategy and performance from the 2022 Championships as well as TikTok and more as they share the secrets to using the platform to grow new audiences.

Catch-up on The Business of Social event that took place on 31 August 2022.